Project Overview
Retail display system for Leer's premium tonneau cover product line. Created a solution that showcases the product's key features while educating customers on installation and benefits in the automotive aftermarket retail environment.
Challenge
Leer needed to:
- Display full-size tonneau covers in limited retail space
- Communicate installation simplicity
- Highlight weatherproofing and security features
- Enable customer interaction with the product
- Differentiate from competitor displays
- Work in various dealer environments
Key requirements:
- Durable construction for high-traffic retail
- Interactive product demonstration
- Clear feature callouts
- Truck bed mockup integration
- Easy assembly for dealers
Solution
Designed an interactive display featuring:
- Vacuum-formed truck bed section
- Working tonneau cover demonstration
- Feature callout graphics
- Integrated lighting to highlight quality
- Modular construction for easy shipping
- Powder-coated steel frame
The display allows customers to operate the cover mechanism, feel the materials, and understand the installation process before purchase. Graphics focus on real-world benefits: weather protection, security, and fuel efficiency gains.
