Project Overview
Comprehensive mobile trade show experience showcasing Dometic's complete product ecosystem for RV and overlanding markets. The trailer serves as both a showroom and educational platform.
Challenge
Dometic needed to consolidate multiple product lines (awnings, climate control, power systems, sanitation) into a cohesive mobile experience that works at trade shows ranging from World of Concrete to Overland Expo.
Solution
Multi-zone trailer design with:
- Awnings zone with portable counter displays
- Climate control demonstrations
- Power systems with live solar integration
- Product education zones
- Fold-away displays for storage
My role focused on pen-and-ink concept ideation for each product zone, developing the spatial flow and educational story throughout the trailer.
Results
The mobile showroom successfully launched at Overland Expo with positive feedback on the educational approach and product integration. Dometic reported increased engagement compared to traditional booth setups.
