Project Overview
Interactive retail display system for Delta's premium faucet lines in home improvement stores. The display needed to enable tactile interaction with the product while communicating Delta's technology advantages in a crowded, competitive category.
Challenge
Delta needed to:
- Inspire customers to envision the product in their kitchen
- Showcase touch2o and voice-activated technology
- Differentiate premium finishes and styles
- Communicate durability and warranty
- Stand out against Kohler, and other competitors
- Work within big-box retail constraints
Key requirements:
- Durable construction for constant customer use
- Premium appearance matching product quality
- Clear technology feature callouts
- Easy maintenance for store staff
Solution
Created a comprehensive display featuring:
- Dimensional layered graphics
- Premium finish comparison area
- Corrugated construction with high-quality graphics
- Integrated LED lighting for premium feel
- Modular design for different retail footprints
The display focuses on hands-on experience - customers can touch the product, see how it looks as installed and compare finishes. Graphics explain the technology without overwhelming, using clear benefit-focused messaging. Construction balances cost-effectiveness with the premium brand image Delta requires.
