Project Overview
Retail display concept for Carv's revolutionary ski coaching technology. The display needed to communicate the 2-sensor system and sell the product without staff assistance in specialty ski shops.
Challenge
Carv 2 represents sophisticated technology—real-time ski coaching through sensors and AI. The challenge was making this technical product approachable in retail while maintaining premium brand positioning.
Key requirements:
- Communicate 2-sensor system clearly
- Allow customer interaction with demo unit
- Solve cable management issues
- Premium materials to match $400+ product price point
- Easy assembly for shop staff
Solution
Interactive display featuring:
- Clear acrylic housing showcasing the technology
- Integrated LED lighting to draw attention
- Cable management system hidden in base
- Demo unit secured but accessible
- Premium finishes matching Carv's brand standards
The design uses geometric forms that echo Carv's visual language while creating clear sight lines to product features.
Execution
Concept designed by Garrison Brooks, fabricated and installed by Crux Retail. Display successfully deployed to specialty ski retailers.
Results
Client feedback praised the clear communication of technical features and the premium feel matching their brand positioning. Display helped customers understand the product value without requiring sales staff intervention.
